Best Facebook Company Pages to Get Customers to Come Back Again and Again

Facebook'southward algorithm hates yous.

This might sound like a conspiracy theory, merely it's true.

Permit me explain why.

Your business organization page's organic reach (the number of fans that your posts attain) has continued to drop like a rock over the past few years.

Just expect at my Facebook referral traffic over the past vi months! Ouch.

In 2012, about 16% of fans saw what you posted.

And gauge what. That number has dropped 52% in the last year alone!

That's pretty bad, right?

How are you supposed to fix that? What can you practise differently to achieve all of the fans that yous've worked so hard to become?

One of my favorite strategies is to look at what the best Facebook pages are doing and opposite engineer their approach.

Their exact tactics won't work for you lot, obviously. However, you can focus in on what they're doing well. Then, yous tin accommodate the same things for yourself.

Here are some of the best Facebook Business organization Pages to start analyzing (and how you can copy their strategies).

one. Facebook

This wouldn't be a marketing article without a adept meta tip to kick things off.

Facebook's Facebook Page has over 189,780,591 likes (and counting).

It should come every bit no surprise that Facebook squad members know their way around the platform.

That starts at the superlative with the guy who invented the whole thing.

Even Zuck gets in on the action, hosting a Facebook Live event with none other than Jerry Seinfeld!

Why does this matter?

Because Facebook Alive is the best shot yous have at defeating the algorithm that's taking away all of your organic attain.

First, users require video in full general. It's risen to number three on the list of "what content types exercise you desire to encounter more of?"

Second, alive video engagement blows regular video engagement out of the water.

Facebook'southward own internal data shows that live videos get higher completion rates and viewer involvement.

Facebook Live viewers also spend three times longer watching these streams.

The skilful news is that you don't accept to be Zuck or accept guests like Seinfeld to run effective Q&A's on Facebook Live.

Start by keeping it lighthearted.

Live video isn't the place for formal and stuffy. The Seinfeld Q&A is a perfect example. People are expecting a more natural and authentic commitment.

Natural, unforced humor is 1 of the best ways to proceed people engaged, while simultaneously humanizing your brand.

two. Starbucks

Starbucks comes in next with 35,431,531 worldwide followers.

Starbucks has been one of the early adopters in social, local, and mobile (SoLoMo) applied science since the beginning.

Their mobile app, for instance, brings all three of those trends together, allowing you to society, walk into a store to selection upwardly your drink, and share the experience within a few clicks.

Simply one of my favorite features is their interactive shop locator app on their Facebook folio.

For instance, you can pull up store locations straight by typing your destination:

Then you tin even click on a store to encounter its information, including the hours it's open and address.

Think about how helpful this is while driving effectually or in a new urban center. At present at that place'due south no need to exit the app and beginning fumbling around in Google.

Adding apps to your page is easy. (Nevertheless, putting together a sophisticated one like this will crave some actress work.)

Inside your Business Page, look over to the page tabs that commonly already include Video, Events, Photos, etc.

Here, you tin can select to remove tabs to brand manner for a new app when ready.

Starbucks' Facebook page besides integrates with Pinterest to show off dozens of content pieces. These include everything from recipes to historical facts about certain types of java.

The goal of this integration is to keep y'all glued to their Facebook page. You lot could spend hours going through every content piece hither.

That means their fans are racking up engagement points each fourth dimension they click on one of these new features.

And if there's one thing the Facebook algorithm loves, it's engagement.

3. Nutella

Everybody's favorite mashup, Nutella, clocks in at 31,985,113 followers.

Nutella has a problem, though.

It's obviously delicious. However, not everyone knows what to practice with information technology or even how to use it.

Jell-O had the same problem over a hundred years ago.

Consumers were a little thrown off in 1904 when information technology was kickoff introduced.

Jell-O is a weird consistency, and different anything people had ever seen at the time. And then the company created a recipe book to highlight its versatility.

The recipes didn't showcase just the product, merely instead all of the delicious meals you could whip upwards with it.

In other words, it focused on the result or result instead of just the production itself. This approach worked well enough to help pull in over $i 1000000 in 1906 afterward introducing the book.

Meet? Content marketing isn't new at all.

Nutella has adopted the same arroyo, whipping up all types of delightful treats that showcase its versatility.

You'll besides notice that this Facebook post is Instagram-similar.

It'south patently from a professional photoshoot, but the angle and 'scene' make it seem like a lifestyle shot that works the best for adding new Instagram followers daily.

Nutella also excels at adding beautiful videos to their folio:

While information technology might be difficult to come up up with compelling Facebook Live ideas for a production like this, they do the next best affair with commercial-similar videos.

4. Zappos

Zappos surprisingly only has 2,215,007 Facebook followers.

I say "surprising," considering their customer service is second to none.

They answer to customer inquiries on Facebook within an hour, no affair what time of twenty-four hours!

But here'due south my favorite example that couldn't take been whatsoever amend.

I went to their page to see if I could find an instance for this mail service, and correct in that location at the top was this interaction betwixt Zappos and Angela.

To be honest, Angela is asking a random, irrelevant question well-nigh brick and mortar locations from Zappos (which they don't have).

So you could probably give Zappos the benefit of the doubt if they just simply ignored this question or blew it off and hoped it went away on its own.

Just that'due south not what they did.

Instead, if you read the very final annotate, you'll detect that Zappos took the time to look upwards physical, offline stores that carry the shoe Angela was looking for.

In other words, they were wholeheartedly recommending the contest!

That's unbelievable (in a adept way).

Most companies would never want to aid the contest like that.

But I love what Zappos is doing here. For example, I recommend that y'all link out to the competition if it'south relevant.

The end goal is to make the user happy. If you assist them, they'll remember that and come dorsum to you, even if it means you gave upward the initial sale.

v. Threadless

Threadless is technically a t-shirt company that features one-of-a-kind designs from independent artists. Then far, they're up to 895,181 Facebook likes.

Partnering with artists gives them an all-access pass to beautiful, interesting images to use on Facebook.

For case, one of their designers (Ailadi) specially designed that cover photo in a higher place.

You lot can click on information technology and go more details, including a link to her own personal Facebook page.

Let's note 2 of import things that are happening here.

The first is that Threadless is partnering with designers and giving them 'free' promotion to their massive audience.

Beingness exposed to fifty-fifty a sliver of Threadless' 800,000+ Facebook fans can be a massive boost for 'starving artists' who're simply trying to get their name out in the market.

Yet, the 2nd central here is that Threadless is getting some uniquely awesome content (for nothing out of pocket).

The artist can donate their skills in exchange for the promotion they and so badly need (saving Threadless the thousands it would have cost to create similar content in-house).

Information technology'southward a win-win for both parties involved!

Here's some other swell case by the artist Vó Maria.

Co-creating content like this besides appeals to the fans and followers who feel like they tin get to know these designers personally.

Threadless will so take the adjacent step and integrate their shop with their Facebook page so customers can flip back and forth when they run into something they like (without leaving Facebook).

For example, you can click on the "Store" tab link and immediately start diving into their product catalog.

Y'all tin motion into viewing individual products and then click on the link that will accept you back to their site.

That gives you two more big benefits:

1. Y'all can rails these referral visits to run across how much business organisation you lot're driving with Facebook.
2. Y'all tin can as well use custom audiences to rail product views and starting time running Facebook ads that convert.

For case, nigh new fans on Facebook won't be excited to see yous incessantly promoting your ain products and services.

Custom audiences are ane of the best ignored Facebook ad features to fix this problem.

Instead of showing the same content to anybody, Facebook allows you to segment out different people based on how they've engaged with your brand in the past.

For instance, you can have different audiences for people who've liked your posts, visited your website, or even visited specific production pages.

And so you can use Dynamic Production Ads to automatically show that final group the products they expressed interest in so that they come up back to buy.

six. L.L. Bean

Outdoors vesture make, L.L. Bean, has 751,573 followers.

L.Fifty. Edible bean does many of the aforementioned tactics that nosotros've covered above.

Even so, two things set them autonomously.

The first is their "Open Jobs" link towards the bottom of their tab carte du jour.

Let's be honest.

Almost all companies apply social media to vet potential hires.

For example, the number of hiring managers using social media to screen applicants can be as loftier equally 76% in the Information technology field.

Only many hiring managers (up to 53%) are purely trying to see if this person is "professional" enough. Another 21% acknowledge they're "looking for reasons not to rent the candidate."

If anything, they're using social media to disqualify people.

That'due south what makes this 50.L. Edible bean example unique.

They want to evidence off who they are (as a transparent make) and use their social media profile every bit a mode to encourage new people to apply for a position.

Instead of fighting the trends, they're accepting them and using it equally a fashion to hopefully get better applicants in the door.

50.Fifty. Edible bean doesn't finish there. They also have a user-generated section of their page that shows off photos of everything happening in their customs and at events.

So they're not just exclusively showing production shots similar some other companies might do.

Check out the conduct mascot on the left! I accept no idea what or who that is, but it's definitely not 50.L. Bean habiliment.

And yet, that's as well the point. Many times companies volition take a "customs" that's nothing more than another advertisement.

Customers see through that stuff, though. They pick up on how fake it is and volition completely ignore it.

Nonetheless, L.L. Bean smartly lets the promotional content alloy in with the not-promotional stuff so that the customs looks and feels existent.

L.50. Edible bean is also incredibly responsive, answering messages within an 60 minutes in about cases.

Answering messages chop-chop is 1 of the best ways to create a personal connection with your customers, and that can make all the difference in the globe when information technology comes fourth dimension for them to pay.

7. Stella & Dot

Last but non to the lowest degree, Stella & Dot clocks in at 482,820 followers.

Stella & Dot's business organization model is unlike than everyone else we've reviewed so far.

They're a network marketing business concern, so their salespeople are also their customers.

Network marketing sometimes gets a bad rap, but information technology can be incredibly powerful when done correctly.

It finer turns your best customers into your best salespeople.

That ways these people can often found a strong connectedness with other new customers (much stronger than internal sales people would).

Stella & Dot uses Facebook Live to mail service streams of their 'trunk shows' where people can watch for entertainment (or even watch and acquire to come across how to do it).

You lot'll see the example above does an excellent job at setting up expectations for where and when the live stream will take place.

In addition to edifice apprehension, it also can create more excitement when the testify does start.

The broadcaster can interact with the audience from the very commencement infinitesimal with live give-and-take questions.

Facebook Live too gives businesses (and business owners) the perfect medium to bring customers 'behind the scenes.'

This 'inside' look helps deepen the human relationship betwixt you and your customers.

Stella & Dot as well provides direct shopping access from their Facebook page.

You tin can dive into individual products, like the final example with L.L. Edible bean, to rails Facebook sales and create custom advertising audiences.

They even will pull in content from their other social networks similar Instagram, and so there'southward no reason to leave.

That keeps people interacting with Facebook for equally long as possible.

And their community section volition also pull in user-generated content to bear witness off what other real customers (equally opposed to fake, paid models) look like.

Realism reigns supreme today, with 63% of people preferring authentic brands as opposed to imitation ones.

And that's where Stella & Dot starts to exploit their key do good over many other jewelry companies — their loyal customers.

Conclusion

Your power to reach Facebook fans continues to dwindle.

That's a bummer. You've done all that piece of work to get them to become fans in the first place.

You shouldn't have to pay for advertizement to reach them over again.

Unfortunately, that's the reality we live in today.

Unless, of course, if y'all tin increment folio engagement and plow fans into raving, loyal customers.

Fortunately, y'all don't have to waste matter a ton of time trying to guess at what works or doesn't.

Instead, you can simply contrary engineer what the best Facebook Concern Pages are already doing!

They're already laying the background, doing all of the trial and error for yous.

Obviously, you might non be able to pull off the same exact strategies equally a multinational, multi-1000000 dollar brand.

But you don't have to.

The key is to empathise why they're doing what they're doing so you can suit the same approach for your own Business Page.

What's your favorite Facebook Business Page (and what practice you like most about them)?

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Source: https://neilpatel.com/blog/best-facebook-business-pages/